Intent data is critical to creating tailored marketing efforts. It allows sales and marketing leaders to identify quality leads and separate them from others to reduce noise.

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If you are interested in choosing the best platform offering buyer intent signals, this article can help you find one that meets your needs and budget. So, let’s delve into our list of the top intent data providers.

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1. Bombora

Bombora stands among some of the most renowned intent data tools, offering access to its exclusive data. The buyer’s intent data offered by this provider is of premium quality. Besides, the information is up-to-date and tailored to meet the specific needs of a business.

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Bombora gathers this valuable data by tracking prospects' digital journeys across a network of over 5,000 B2B websites. These data points allow sales and marketing teams to focus on prospects looking for products like yours.

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Key Features

Vast Array of Intent Topics: Bombora allows you to access over 12,000 intent topics.

Consent-Based Data: This type of data is collected from B2B sites where prospects search for solutions.

Exceptional Evaluation: Bombora takes into account the typical content consumption or historical baseline while calculating intent.

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Price

For a custom quote, make sure to contact Bombora's sales team.

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2. Lead Forensics

Lead Forensics is another highly acclaimed intent data provider. By using this provider, you can fuel your marketing campaigns with high-intent data. This helps generate high-quality leads, which are bound to convert into sales.

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This intent data platform offers prospect identification in real time. It also gives deeper insight into the online buying behavior of your customers.

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Key Features

Lead Analysis: With this tool, you can analyze contact data and identify qualified leads for tailored nurturing.

User-Friendly Interface: This platform is easy to navigate, as it comes with a simple yet effective dashboard.

Tracks Visitor Behavior: With Lead Forensics, you can easily track visitor behavior and get accurate intent data.

In-depth Reporting: This allows for finding high-quality leads and nurturing them with tailored data.

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Price

Price isn’t available publically.

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3. Cognism

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Although Cognism is referred to as a sales intelligence platform, it can also provide intent data by integrating with Bombora. This helps Cognism to offer accurate, high-quality, and compliant intent signals to its users. 

It also enables you to find companies in your ICP that demonstrate real-time buying intent. This platform enriches the intent data with B2B email addresses and phone numbers. This particular combination is unique enough to target prospects and ensure efficient lead generation.

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Key Features

Extensive Intent Data: Allows tracking over 12,000 B2B intent data topics.

Track In-Market Accounts: Offers EMEA, APAC, and NAM coverage.

Verified Mobile Numbers: Offers access to phone-verified mobile numbers to ensure maximum accuracy.

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Price

You need to fill out a form to request a custom price.

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4. Demandbase

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This intent data provider provides data on prospects who are close to making a purchase. It also offers powerful insights, revealing who is interested in the products or services you offer for sale. In addition, Demandbase comes with an extensive suite of features.

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Key Features

Wide Array Features: With Demandbase, you can enjoy top-rated features like Account Intelligence, Sales Intelligence Cloud, and Advertising Cloud.

Real-Time Intent: The data collected offers buyer’s intent in real-time, giving you an edge over your competitors.

Unbeatable Account Identification: You can take advantage of its AI-driven account identification process and generate qualified leads.

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Price

Price isn’t available publically.

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5. Triblio ABM Platform

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Triblio is another platform offering buyer intent data, which is tailored for account-based marketing (ABM). With this data, you can reach out to your priority accounts with a message that resonates with their needs.

Furthermore, the intent data also makes it possible to predict accounts that are currently active in the market. This data works in close collaboration with first-party data and makes it possible to enrich your ABM accounts.

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Key Features

Ad Campaign Creation: This feature helps target your prospects with tailored messages.

Easy to Use: The interface is intuitive and easy to use, making it an ideal option for users with basic technical knowledge.

Outstanding Reporting: With excellent reporting, converting leads into sales requires less time and effort.

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Price

Price isn’t available publically.

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6. Lead Onion

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Lead Onion is a suitable solution for a wide range of B2B companies. This platform allows the dropping of qualified leads into the sales funnel. In addition, it also serves as a lead intelligence and sales-enabling platform.

It comes with built-in tools for better communication with the prospect. This allows marketers to connect with only the most interested leads. With resources like tutorials, case studies, and best practices, Lead Onion ensures high-end lead generation.

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Key Features

Unlimited Contact Storage: This feature helps you gather as much contact data as you like.

Accurate Intent Data: The accuracy of intent data allows running marketing campaigns with confidence.

Advanced Segmentation: With advanced segmentation tools, you can create segmented lists of leads and nurture them accordingly.

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Price

You need to book a demo to unleash different subscription plans and their prices.

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7. ZoomInfo

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ZoomInfo offers real-time B2B intent data, which ensures the creation of automated workflows. It also integrates with your tech stack. By using this tool, you can also enrich the existing data of your customers with Firmographic and intent signals.

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Key Features

Hierarchy Information: When you have access to information related to business hierarchy, you can persuade the decision-makers with better deals.  

Automated Workflows: When your workflows are automated, you can spare some valuable moments to tackle other critical aspects of your marketing strategies.

CRM Integrations: Flawlessly integrates with your existing CRM and makes it a lot easier for you to enrich data with less effort.

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Pricing

For updated prices, you need to contact the sales team of ZoomInfo.

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8. DemandScience

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This B2B marketing platform also offers buyer intent data for better lead generation. DemandScience helps identify the buyer's real intent, which in turn speeds up the sales process.

This tool also enables you to enrich your existing data and access required analytics. In addition, the forecasting component and intent data assist in making informed decisions.

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Key Features

GDPR Compliant: Offers data that is fully compliant and ensures peace of mind.

Access to Vetted Contacts: Provides access to 70 million vetted contacts.

Comprehensive Analytics: This helps you create tailored marketing strategies by giving access to extensive analytics.

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Price

For updated prices, contact DemandScience’s sales team.

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9. 6sense

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6sense is an ABM platform, which also serves as an intent data provider. With this tool, you can identify the best possible contacts, accounts, and ideal time to reach out to the leads. It also comes with predictive capabilities and intent signals. This ensures a professional experience when running a marketing campaign.

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Key Features

AI-Prediction: This feature lets you identify the optimal time to engage with the leads.

Detailed Segmentation: With access to tailored filters, 6sense can help you create segmented lists of contacts depending on their needs and preferences.

Deep Behavioral Insights: These insights allow you to connect with prospects using deep knowledge about their buying behavior.

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Price

Price isn’t mentioned on their website.

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10. IntentData.io

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This tool offers access to high-intent leads. You can use the contact information of your leads to connect with them. Besides, this tool also provides information about the specific action(s), which gives access to the intent signal. So, you can leave behind the guesswork and contact your prospects with confidence.

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Key Features

Real-Time Data: Provides real-time data about a prospect, including name, email address, phone number, social profile, etc.

Seamless CRM Integration: This data offers diverse CRM integration, giving you the freedom to enrich your database with high-quality datasets.

Customizable Filters: These filters allow creation of segmented lists.

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Price

Price isn’t disclosed until you contact their sales team.

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11. Leadfeeder

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Leadfeeder offers extensive information about the website visitors. For instance, you can seek the contact information of the companies or businesses visiting your site. It further reveals the user behavior and buying intent. As a result, you can focus only on high-intent leads.

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Key Features

High-Quality Intent Data Reports: With such comprehensive data, you can easily generate qualified leads.

Flawless Integration: Leadfeeder seamlessly synchronizes with your existing CRM system or software.

Real-Time Data Updates: With Leadfeeder, you can keep your database fresh and enriched with up-to-date data.

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Price

Offers a free plan.

Paid plan starts at €99/month.

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12. Datarade

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With Datarade, you can source buyer intent data from more than 2000 data providers. This makes it possible for you to engage with quality leads. The availability of a built-in search engine helps companies to identify the data that is suitable for their business.

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Key Features

Global Market Insights: This feature offers you quality insights into global market trends.

Extensive Data Categories: There is a wide range of data categories to meet your business needs.

Optimized B2B Intent Data: You can gain professional assistance when trying to optimize intent data.

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Price

Free to use but Datarade earns commission when you purchase a tool.

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13. Lusha

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Lusha is a sales intent data that also offers B2B contact information. It has a Chrome extension, which allows you to access the contact details of prospects by visiting their websites. With its extensive intent data, businesses can easily locate the companies looking for solutions similar to yours.

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Key Features

Data Enrichment: Hassle-free data enrichment saves time and effort.

CRM Integration: This tool ensures streamlined integration with the CRM systems.

Chrome Extension: With its Chrome extension, you can retrieve crucial contact data.

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Price

Offers a free plan.

Pro plan costs $36/month/user.

Premium plan costs $59/month/user.

The scale plan is available at a custom price.

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What is Intent Data?

Intent data offers necessary insights into the buying behaviors of the target audience. Hence, it’s also referred to as buyer intent data. The insights help you predict whether the prospect or lead is interested in buying a product or service associated with your industry.

Sales and marketing teams take advantage of intent data to create tailored decisions. In fact, B2B intent data leaves a trail for the sales team to navigate and identify their prospective customers. Once you understand the type of issue or problems faced by the prospects, you can confidently present them with a viable solution in the shape of your product.

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What are Different Types of Intent Data?

Basically, there are three major types of intent data:

1. First-Party Intent Data

2. Second-Party Intent Data

3. Third-party intent data

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1. First-Party Intent Data

As the name suggests, this type of B2B intent data is used for account tracking. The intent data is obtained through the people who visit your website. This involves filling out a form to download essential information or check out a high-ranking page. If the visitors provide the required data, it’s an indication of their interest in your products or services.

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2. Second-Party Intent Data

This type of intent data relates to the engagement insights that a partner or outside source collects for you. You can derive insights to judge the buying behavior of a prospect.

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3. Third-Party Intent Data

Third party data is gathered via a wide range of outside sources. There are numerous tools out there, which help you collect intent data of prospects visiting different platforms.

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How to Choose an Intent Data Provider?

When it comes to choosing the right intent data provider, you need to consider a few essential aspects. These include:

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Reporting: Your data provider must offer key analytics to help track progress and evaluate the performance of your campaigns.

Integrations: The intent data tool that you want to use must show compatibility with a wide range of CRM systems and other tech stacks.

Customization: Your data provider should offer powerful filters to create a segmented list of high-quality contacts.

Pricing: Make sure to settle only for a buyer intent data provider that offers true value for your money. The price should be justified by the features offered by a provider.

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Final Thoughts

Intent data is usually paired with Technographic and Firmographic data to get the best possible outcome. This allows you to narrow the list of accounts and choose only those leads that are likely to convert.

Hence, understanding the intent behind particular actions of a prospect can give you critical insights. With this knowledge, you can create customized marketing and sales strategies to enhance conversion rates.

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